Here is a prediction: It might not be called Flipboard- but the Flipboard experience will become a format for publishing content, just like today content producers publish content in PDF, Word documents, video embeds, etc.

This weekend here in the Bay area was nothing special thanks to all the rain. We certainly need it so the rain was welcomed and did stay away from most of the Neil Young Bridge School Benefit on Saturday which was nice since that was the only outside plans i had. So Sunday was a perfect day to sit on the couch (when the baby was napping) and spend some quality time with the iPad. Flipboard continues to be my favorite and most used App on my iPad (that is my own usage otherwise it is Angry Birds and Peek-a-boo Barn- you decided which one is addicted to what ;-)

I really enjoy the experience of using Flipboard- if you haven't had the pleasure i have embedded a well done video that will show you the general idea of how Flipboard works. The idea is that Flipboard becomes a living changing social magazine- of things that you are interested in and your network is pushing to you. The content of course is only as good as the 'feeds' you add/follow, and the network you currently follow on twitter and facebook- but the interaction with the content is just beautiful.

Aside from the interaction with the content being visually stimulating, i think it is the alignment with how i enjoy and productively consume content- yes many times i still print out things to read because on a flat screen i have troubles consuming it, the Flipboard experience i think changes that.

Now applications like CoverPad who has a new add-on for Wordpress are coming out with tools to make your content act like Flipboard which i think will lead to other tools that will easily allow content produces to provide a Flipboard like experience for their content consumers.

Imagine a user using a tablet with touch screen visits:

• your corporate website, they quickly flip through your product offerings, customer stories etc.
• your employees visit your corporate intranet and flip through articles from corporate (video included), HR announcements, sales wins, product brochures, proposals etc. (how cool would a SharePoint add-on be??)
  
• your customers visit your retail store, (e.g. REI, Nordstroms) and flip through your catalogs.
• Your daily newsletters (internal and external) are sent out and the content consumers interact with them by flipping through current and past 'issues'
• Any many other ways....

Content creation will need to be richer on the production side so producers need to think about that, just like Instapaper and other "read it later" services i believe will change the way online content is written.



Some of you may say, hey Daniela isn't this something the Client Solutions group at Dow Jones can do? Well yes, i sent a note out to corporate a couple weeks back and heard crickets- but we have a lot going on so i need to re-ping. Plus the way we work best (and fast) is to have a client who wants/needs. So i need to find a good use case that we can test this on!

Finally got around to uploading my ebooks to Scribd which is a service that provides social reading and publishing that has a easy to use interface for users and content owners.

The following two ebooks i wrote while working at Dow Jones (where i am still currently). One is about Hybrid Approaches to taxonomies and folksonomies in the enterprise that came out in 2008 and the other one is about how social media is changing the enterprise which i co-wrote with Robert Scoble, Shel Israel and Greg Merkle in 2009.
~enjoy!
The Taxonomy Folksonomy Cookbook: Finding the Right Recipe for Organizing Metadata

You can also view the French Version of the Taxonomy Folksonomy ebook.

Conversational Corporation: How Social Media is Changing the Enterprise

You can also view the French version of the Conversational Corporation ebook.

Currently the New York Times has fewer print readers than Twitter followers.

"The last set of figures released, on 31st March 2010, put the New York Times’ print circulation at 951,063 and reports this week say revenue from circulation is in decline. However, with 2.6 million followers, the paper’s Twitter account is a roaring success. Particularly when you compare it to its rivals."

Following on Twitter could be something pretty passive especially for people who follow many, while physically picking up a paper (and having to go to the store to buy even more) is definitely not passive. I think a more interesting statistic to compare to print readers would be what the referring traffic is from Twitter to the New York Times site and engagement time- how long does a consumer spend reading the physical paper and how long does a vistior that comes from Twitter spend on NYTimes.com?

Image|Flickr|Jarjan

The world is full of interesting things that intersect with technology on the internet. Every once in a while if you have good filters (for me it is usually real humans i follow on twitter) you get interesting links that will bring you to a site that will wow- you. This presentation from the Creative Lab at Google has over 100 'interesting' things on the web- from a combination of pure technology to interaction with 'real' life, art, music etc.

Make sure you use full Screen version for best experience since the embed below plays and the full version you can control easier.



It has a lot of content in it- and a bit hard to consume. A couple of things i would have been liked which i believe are just limitations of Google docs:

• The ability to link to specific pages , the URL is static for the whole presentation. There is a move to slide feature but you can't link to specific slides.
  
• Someway to record the slide # you like- besides the stickie on my desk
  
• A table of Contents (probably not a technical limitation just a manual process for 120 slides that a google creative person probably would rather not spend time doing!)- but even the top level categories (Audio,Tech, Sports, Politics, Books, History, etc.) could have been valuable to get through the entire presentation